LIGHTHOUSE IMMERSIVE IS THE PRODUCTION COMPANY BEHIND THE EMINENTLY SUCCESSFUL IMMERSIVE VAN GOGH EXHIBIT. THE COMPANY WAS BORN OF THE PARTNERSHIP BETWEEN STARVOX ENTERTAINMENT AND SHOW ONE PRODUCTIONS, WITH A MISSION TO PRESENT VISUAL ARTS, MUSIC, AND DANCE PRODUCTIONS ACROSS NORTH AMERICA.
MEET THE TEAM:
PRODUCER COREY ROSS
Corey Ross, Starvox Entertainment & Lighthouse Immersive Producer, discusses the various challenges on the road to opening the IVG exhibit, and how the company retained its energy and focus to arrive at the exhibit’s various destinations. “I didn't get here by not being ambitious!” CR.
PUBLICITY FOR IVG:
PHIL LOBEL AND DALE BOYER
For a behind-the-scenes look at how the social media and PR teams for Immersive Van Gogh were able to scale the exhibit up to an international audience during the pandemic, we welcome Phil Lobel—mastermind behind the ubiquitous PR company, Lobeline Communications— and Dale Boyer, Social Media Manager for Lighthouse Immersive.
CEO TOM GABBARD
“At the heart is this beautiful digital art that Massimiliano has put together. But then how it’s implemented and what it’s surrounded by are totally unique in each city, and uniquely reflective of that city. At a certain point in time, fans will find it well worth the trip to visit these various sites and compare and contrast them.”
IVG CREATIVE DIRECTOR
“Massimiliano Siccardi created this thing, but I’m basically taking the thing and pouring gasoline all over it. He took Van Gogh’s work and interpreted it in an artistic way, and I’m taking his interpretation of Van Gogh’s work and filtering the entire thing through my own artistic sensibility—and creating something brand new as a result.”
IN CONVERSATION WITH ELIZABETH L. REEDE
"It could be street art, could be contemporary art, it could be Egyptian art. But the whole idea is: this is where you come for cool interesting stuff, where there's a little bit of something for everyone."
LIGHTHOUSE IMMERSIVE LAUNCHES ARTIST IN RESIDENCE PROGRAM
“It was unique dealing directly with the public as you need to feel very comfortable and confident with yourself. People will often interrupt your work and take pictures of your materials, asking what paint you use.”
LIGHTHOUSE X SAN FRANSISCO
KEVIN KOPJAK - PUBLICIST
He believes that this is a “perfect stepping stone for people who may not be too familiar with fine art” and because of the installation’s use of technology it also reaches a demographic beyond those interested in solely art.
ARTISTS IN RESIDENCE:
CINDY SHIH & TSUNGWEI WOO
As Cindy Shih and Tsungwei Moo wrap up their residency at Immersive Van Gogh San Francisco, the artists chat with smART Magazine to discuss how to find inspiration in everyday life, painting for an audience, and the best-kept food secrets in the Bay area.
MASSIMILIANO SICCARDI - CREATOR
“Let’s imagine an absolute silence that allows us to perceive our own heartbeat, the blood flow, our inner pulsation: this is the feeling that I wanted to translate into music.”
MARIA & IRINA - MAESTRO ARTIST MANAGEMENT
"There are always questions that you ask yourself, like: should we have taken more risks? Sometimes it’s easy to get intimidated by economic constraints and then sometimes you think maybe you should have just done it."
DANNY SMITH - ARTIST IN RESIDENCE - TORONTO
"My job as artist-in-residence is to be at the exhibition all-day painting live, making collages live, and stencils and acrylic portraits live at the show. When you exit the exhibit, you enter the gift shop and I'm right there. I'm covered in paint, loving life."
Lighthouse Immersive's Journal
ELLINA SAVITSKY - TORONTO
"What does ‘independent’ really mean? It’s a question as relevant today as it was in 1884 when Paul Signac and a group of avant-garde artists came together to form the Société des Artistes Indépendants, also known as the Salon des Indépendants."
NATASHA ABRAMOVA - ASSOCIATE PRODUCER - TORONTO
"Late in the morning of April 26th (I will remember this minute and second until the end of my life) it was all over the news and in the newspapers; Byrna called me in tears. The sale was cancelled."
CAMILLA MIKOLAJEWSKA - EXHIBIT STAFF - TORONTO
"Incorporating the digital experience in the art world is inevitable. Regardless of a pandemic, technology will continue to evolve and it is important for the arts to find their way into this medium. Through things like virtual museum tours, online courses, and when conditions allow, Immersive Exhibits, we are reinventing the experience of art and making it accessible to all in a new and fresh way."
BY ELLEN HE - COPYWRITER - TORONTO
"To see The Potato Eaters and feel how each figure’s complexity as a human is profoundly captured. To see his self-portraits marking his life’s evolution, from his straw hat, his 1889 piece in Saint-Rémy, his bandaged ear. "I am looking for a deeper likeness than that obtained by a photographer,” he said, with 43 self-portraits made in his artistic career. He wrote, “People say, and I am willing to believe it that it is hard to know yourself. But it is not easy to paint yourself, either.”